Background
LuxLight is a Singapore decorative lighting company which focuses on luxury hospitality, residential, and
commercial lighting. The brand was taken over by one of my team members who handled the launch earlier. I
co-host the social media, newsletter content with her. However, she left the company, so I became the brand
owner of LuxLight.
Event
LuxLight is heavily relying on word of mouth in the industry. Therefore, we created an anniversary event
that emphasises the partnership.
I handled these items for the event:
- Theme & rundown
- Venue scouting
- Budget & timeline
- Invitation schedule
- Food & Beverages
- Graphic Design
Social Media
- LuxLight is selling mood and design. Therefore, we focus on the overall vibe rather than the details of
the project.
- We use quo from famous ppl on Instagram & quo from team members on LinkedIn to adapt the nature of the
platform and construct the brand image in sync.
Newsletter
Photo talks more than words, in LuxLight, it speaks even more. We focus on showcasing the project photo and
bringing a reverse link to the website to increase the traffic on the website.
