UX Design

| Clear is fundamental in the UX design. Good design should be intuitive for everyone. The excitement of predicting what humans would do in certain interfaces forces me to get into this industry.

Zzue Creation -
Outdoor Furniture Website Revamp

Zzue Creation is a luxury outdoor furniture company. This was a real business project when I was in Zzue Creation as their Marketing Manager.

My Roles:
Project Management | UX Design | UI Design | Content Creation | Platform Integration | Testing | Launch & Evaluation
SPL Lighting -
Infrastructure Lighting Website Revamp

SPL is an infrastructure lighting company under Prosperity Group. This was a real business project when I was in Prosperity Group as the Marketing Manager.

My Roles:
Project Management | UX Design | Business Research | User Journey | Content Creation
Nectar Card App - App Revamp

Nectar is Sainsbury's membership network that allows every shopper to enjoy discounts while shopping. However, I found this app has some parts without intuitive gestures. This is one of the personal project cases of the seven-month UX Design Bootcamp.

My Roles:
UX Design | Business Research | User Journey | Usability Testing | UI Design | Information Architecture | AB Testing
The Fork -
Search Function Enhancement

The Fork is a restaurant booking system in London. My task is improving the user experience in the search function, specifically enhancing the search functionality. This is one of the personal project cases of the seven-month UX Design Bootcamp.

My Roles:
UX Design | Business Research | User Journey | Usability Testing | UI Design | Information Architecture | AB Testing
The UX Conf -
UX Conference Dashboard

The school of UX hosts a UX conference every year. The host would like to visualize the registration status in the dashboard format. The data format is an Excel sheet drawn from their backend system. This is one of the personal project cases of the seven-month UX Design Bootcamp.

My Roles:
UX Design | Business Research | UI Design | Information Architecture
Sainsbury's Kiosk - Flow Revamp

The Sainsbury's business team discovered their current customers decided to drop out while their fruit and vegetables needed to be scaled. They decided to take out the scale processing in the checkout process, so I need to implement their throught. This is one of the personal project cases of the seven-month UX Design Bootcamp.

My Roles:
UX Design | Business Research | User Journey | UI Design | Information Architecture