| Branding is magical. It seems like a gift wrapping paper packaging the most ordinary things into a gem.
Zzue Creation is a luxury outdoor furniture company, which handles both the B2B & B2C market. As this is a small company with around 10 staffs only. I am the only one in the marketing team. So that I can master the brand identity on every touchpoint, digital presence and physical store. Amazing!
Date
Dec 2020 - Sep 2021
Skills
Prosperity Group is a well-established family business based in Hong Kong. Its business spans the Asia Pacific countries. Prosperity Group contians more than 12 subsidiaries and its business covers APAC with more than 5,000 staff. I was the Prosperity Group Marketing Manager leading a team of three in that year.
Date
Sep 2021 - Aug 2022
Skills
SPL is a subsidiary of the Prosperity Group. It was developed from a lighting SMB to a grow-up, so their project scale went up to a larger scale that handles different lighting systems in tubes, airport runways, hospitals, institutions, or public facilities buildings. I was the brand owner of SPL, I handled the the re-branding activities for SPL.
Date
Sep 2021 - Aug 2022
Skills
Solgenix Lighting Management System is developed as a hero product under the lighting control team. That is based on the increasing need from the mega project customer who targeted to transform their project into digital lighting. I was missioned to create the product image of the brand.
Date
Sep 2021 - Aug 2022
Skills
LuxLight is a Singapore decorative lighting company which focuses on luxury hospitality, residential, and commercial lighting. The brand was taken over by one of my team members who handled the launch earlier. I co-host the social media, newsletter content with her. However, she left the company, so I became the brand owner of LuxLight.
Date
Sep 2021 - Aug 2022
Skills