Zzue Creation is a luxury outdoor furniture company, which handles both the B2B & B2C market. As this is a small company with around 10 staffs only. I am the only one in the marketing team. So that I can master the brand identity on every touchpoint, digital presence and physical store. Amazing!
I decided not to change the logo, but swap the brand guideline from traditional high contrast colour to ocean gradience to sync the luxury branding mood tone.
Adapted the latest brand guidelines for every sale's presentation and pitching decks.
Design and output print ads in the GAFENCU magazine.
Handled the social media presence with regular posting & interact with the potential customers.
Connecting the Shopify store with both Facebook & Instagram. Advertising with A/B testing based on different customer personas.
