Brand Marketing - SPL Lighting

Background

SPL is a subsidiary of the Prosperity Group. It was developed from a lighting SMB to a grow-up, so their project scale went up to a larger scale that handles different lighting systems in tubes, airport runways, hospitals, institutions, or public facilities buildings. I was the brand owner of SPL, I handled the the re-branding activities for SPL.

The Logo

We would like to use a logo that is capable of presenting the scale of the project.
In the new logo, we use the colour & shadow to reflect the power of lighting. It used a mega structure of the building, which also reflected the scale of the project that SPL usually handled.

Website Revamp

Comes with a revamped logo, and the website is updated based on the brand images.

The story is a bit long, please read it on another page. >

SPL's Website Revamp

Social Media

Using both LinkedIn & Instagram to showcase the scale of the project that SPL can handle.

Events

| Physical Event

Hosting a physical event with a local university to study the future possibilities of solar lighting, also gives a chance to promote Prosperity’s lighting management system - Solgenix.

| Webinar

Hosting a webinar with one of our technology partners. Promoting the value of the smart lighting system with scientific data on enhancing human productivity in workspaces.

Branding & Marketing